
Milestones
Milestones
Our journey to the International Group
1991
Foundation of KOROTT S.L.U. as a pharmaceutical company. More than 25 years of continuous and successful growth later in 2017, KOROTT inaugurates a new 8,000 m2 logistics center, where more than 5,000 pallets are stored, and puts the new production halls into operation.
1992
Foundation of Euro OTC Pharma as a private label pioneer in the German OTC retail market. Later, in 2011, the company name is changed to Euro Vital Pharma.
2002
Foundation of Principle Healthcare Ltd. as specialist for vitamins in the UK market.
2008
Foundation of Innopharma S.R.O. as an independent manufacturer of vitamins & minerals tablets.
2012 – 2017
Acquisition and integration of Euro Vital Pharma into the Aenova Group – as an expert in the stationary retail business and competence center for medical products. The market position is further strengthened by the acquisition of numerous marketing authorizations for OTC pharmaceuticals.
2018 – 2019
Aquisition of Euro Vital Pharma GmbH by capiton AG, Berlin and the management of Euro Vital Pharma. As part of the carve-out, Euro Vital Pharma receives all significant IPs in the pharmaceutical and medical device sector. Subsequent implementation of the carve-out process and establishment of Euro Vital Pharma’s own corporate identity and strategic development into the EVP Group.
2020
Foundation of EVP Group as a platform to combine expertise & resources of medium-sized Consumer Healthcare specialists, each with different regional and indicative focuses.
Acquisition of Principle Healthcare (UK) and Innopharma (SVK) – the new EVP Group achieves sustainable diversification in its portfolio and its first own production facilities in Slovakia which enhances operational capabilities.
2021
Acquisition of KOROTT S.L.U. (ES) as another key milestone in the EVP Group’s multi-channel expansion strategy. KOROTT is a leading provider of food supplements in the Spanish retail market and is established both as a trusted private label partner and with its own established brands.
2022
Merger of EVP Group GmbH and Vitafy Brands GmbH. Under the joint branding ADDVANCE, we accelerate our expansion and mutually benefit from a comprehensive network of online and offline distribution channels as well as a broad product range in the consumer healthcare and wellbeing sector.